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Via BuzzFeed

The Catbirdseat



11:50 am

January 7th, 2008

Norbum

Silicon Alley media poster boy Jakob Lodwick apparently has his sights now set on revolutionizing music:

“I’m sick of people saying “oh, [the Radiohead In Rainbows strategy] will only work for Radiohead, it’s not the new model for the industry.” Those people need to stop look [sic] for the silver bullet, stop looking at what Radiohead is doing *specifically* … the muse they are following *will* work for others, even if the execution is different.”

“The right way will not be as concrete as the old way. It will be a framework which can be applied by any artist, producing infinite variety. A variant of such a system already exists, but has not been applied to music yet… I will soon apply the framework to music and if I am correct, it will mean more money AND better art.”

Is his NORBUM thing actually just a portmanteau of “NORmative alBUM” or something along those lines?

Jakob, call me, I’ll be able to tell you in 2 seconds whether or not your idea is gonna work.

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