Remember I pointed out several weeks ago that Jakob Lodwick was working on a new, music-related project? I met up with Jakob this week and we had some good conversation, and he filled me in on his concept. And today, Jakob has now publicly disclosed some info about the project, Normative (you can go read his summation here). In short, Jakob’s goal is to nothing less than to craft a true, all-new, Record Label 2.0 model– and we know that means he’s got a very tough trail to blaze ahead of him. But he’s a tenacious one, and he’s certainly pulled off a few things in the past, so I think his project is something we should all keep our eyes on.

FYI, I think Catbird Records, we’re on the, like, “Record Label 0.6 Model.”